Amazon

Valid Tracking Rate

Leave a Comment / Amazon, eCommerce / Atif Nazeer

Valid Tracking Rate (VTR) is a critical Amazon performance metric that directly impacts account health.
This post explains what VTR is, why Amazon takes it seriously, and practical steps sellers can take—like using Amazon Buy Shipping, integrated carriers, and timely tracking updates—to maintain compliance and avoid suspensions.

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Amazon account level reserve

Leave a Comment / Amazon, eCommerce / Atif Nazeer

Seeing funds held under Account Level Reserve in Amazon Seller Central?
This post explains what Account Level Reserve is, where to find it in your payment reports, and the most common reasons Amazon holds your money—such as performance issues, chargebacks, A-to-Z claims, sudden sales changes, or tax liabilities.

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