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Digital Marekting Masterclass: Learn to Lead

Everything you need to know to seize the opportunities in digital space

What You'll Learn

This comprehensive course is designed to transform you into a digital marketing expert. Whether you're a marketing enthusiast, a business owner, or aspiring to join the digital marketing industry, this course covers essential strategies and tools to excel in today's digital landscape. From email marketing to social media management, SEO, and paid advertising, you'll gain a holistic understanding of digital marketing and its applications.

Upon completing this course, you will be well-versed in the core components of digital marketing. You'll have the knowledge and skills to create and execute successful email marketing campaigns, manage social media platforms effectively, optimize your website for search engines, and run targeted advertising campaigns on Google and YouTube.

Course Outline

  • How Web Works
  • How to Purchase a Domain
  • How to Buy a Hosting
  • How to Install WordPress
  • WordPress Dashboard Walkthrough
  • How to Install a Theme
  • How to Setup Header & Footer
  • How to Setup Hompage
  • How to Setup a Blog
  • How to Setup Info Pages
  • How to Setup Navigation
  • Extend Functionality with Plugins
  • How to Setup eCommerce Store
  • How to Optimize a Website
  • SEO Explained
  • How to Perform Keyword Research
  • Create SEO Friendly Content
  • Install & Configure SEO Plugins
  • On-Page SEO 
  • Off-Page SEO
  • Install GA4
  • Connect Search Console
  • Dashboard Walkthrough
  • Understanding Traffic, Locations & Demographics
  • Rights & Delegation
  • Setup Facebook Pixel
  • Link Tracking
  • Develop a Content Strategy 
  • How to Generate Content Ideas
  • Understand the Concept of Pillar Content
  • How to Distribute Content
  • How to Design Different Types of Contents
  • Effective Copywriting
  • Copywriting Using Prompt Engineering with ChatGPT
  • The AIDA Model
  • Cold Email Explained
  • How to Scrape Data from Different Sources
  • How to Write Effective Email Copy
  • How to Check Your Subject & Body for Spam
  • How to Send Bulk Email Marketing Campaigns
  • How to Gather Leads
  • How to Connect with Your Leads Using Mailchimp
  • Facebook Profile vs Facebook Page
  • Facebook Groups
  • Meta Business Suite Walkthrough
  • Scheduling with Meta
  • Business Suite
  • Manage & Connect All Assets
  • Communication Automation with Meta
  • Setup WhatsApp Business for Success
  • Setup Instagram for Success
  • Setup Facebook Chat
  • How Facebook Advertising Works
  • How to Setup Facebook Billing
  • Understanding Different Types of Ads
  • Ad Result Measurement
  • Understanding Facebook Audiences
  • Setup Custom & Lookalike Audiences
  • Facebook Lead Center
  • Maximize Ad Benefit with Retargetting
  • Creating your Google My Business
  • Getting to know the Google My Business interface
  • Understanding Google Ranking My Business
  • Optimizing your Business information
  • Optimizing your Business description
  • Products to Google My Business
  • Services on Google My Business
  • Why reviews are essential to your business
  • What is Google Ads and why is it important to you?
  • Types of Google Ads that we can create
  • Creating your Google Ads account step by step
  • Exploring the Google Ads interface and identifying key components
  • Setting up your Google Ads account billing information
  • What are keywords and why are they essential
  • Finding top keywords for your company with Google Keyword Planner
  • The structure of a campaigns in Google Ads
  • Creating a Google Ads Search campaign
  • Creating a Google Ad Display campaign
  • Setting Up Your YouTube Channel
  • How to Post Videos Using YT Studio
  • Creating a Google Ad Video campaign for YouTube
  • How to Create Content for Tiktok
  • Consistency of Posting
  • Posting Often Doesn't Bother Followers
  • The More Posts, The Better
  • Stocking Up Content in Your Drafts
  • Creating a Posting Schedule
  • How to open a TikTok ads account
  • Auction basics
  • Overview of the TikTok ads manager
  • Campaign structure
  • Campaign level
  • Ad group level: Customer targeting
  • Ad group level: Other settings
  • Creating a campaign from scratch
  • Evaluating performance
  • Reporting
  • Why Pinterest and How it can help your Business
  • Opening a Pinterest Business Account
  • Linking Pinterest with Your Website and Getting a Verified Account
  • Linking Pinterest with Other Social Media Platforms
  • Optimizing your Pinterest Profile
  • Creating Boards
  • Using "Secret" Boards
  • Adding Pinterest Chrome Extension
  • Adding Pinterest to Your Website
  • Pinterest Ads - Getting Started
  • Pinterest Ads - The Ads Panel Overview
  • Pinterest Ads - Creating a Campaign
  • Pinterest Ads - Creating
  • Pinterest Ads Fast
  • Pinterest Ads - Analytics
  • Setting up your LinkedIn Profile
  • Adding Experience, Skills, Accomplishments to your Profile
  • Adding a Professional Background Photo
  • Adding Media (video/photos) to your LinkedIn Profile
  • Changing your LinkedIn URL
  • Adding Your Website to LinkedIn
  • Creating Shareable Content on LinkedIn
  • Creating a LinkedIn Company Page
  • Managing your LinkedIn Company Page
  • Publishing content in your LinkedIn Company Page
  • LinkedIn Ads Introduction
  • Creating a LinkedIn Sponsored Content Ad
  • Creating a LinkedIn Text Ads Campaign
  • Creating a LinkedIn Sponsored InMail Campaign
  • Quick view at the Campaign Manager
  • Create an Optimize your LinkedIn Profile

Frequently Asked Questions

Most of the common questions are answered here. If you still have any question, feel free to get in touch.

The full fee including all benefits listed on this page is PKR 29,450/- Fee has to be deposited in 2 installments. 50% before first lecture and 50% after one month.

The minimum course duration is 2 months with weekly 2 classes. Minimum length of each class will be 2 hours. Days of the week for the classes will be decided mutually with students. Students who have paid their fee in full will be preferred.

You'll select your preferred time at the time of reservation. Here are the available time slots:-

  • 10:30AM - 12:30PM
  • 1:00PM - 3:00PM
  • 3:30PM - 5:30PM
  • 6:00PM - 8:00PM

Before starting the course, the time will be mutually decided with students. Students who have paid their fee in full will be preferred.

Every year, we conduct only 3 batches of each course in the following months:-

  • February
  • June
  • October

If you don't want to miss the upcoming batch, you can join the waiting list WhatsApp Group:-

https://chat.whatsapp.com/J1wikCt3mkSH20EXWc4Vp5 

Or you can reserve your seat by using the form on right side.

 

The course is available in Live classes on zoom or Physical classes and one on one. If you are interested in one on one format then get in touch with us on 0312-1441834.

We are located in Sialkot, Defence Road. If you intend to visit us, here is the map location. We are also available on WhatsApp 0312-1441834.

We do provide one on one training (your premises, our premises or live) but for one on one trainings, the fee is higher than of the regular fee. If you are interested, get in touch with us at 0312-1441834.

Yes, we give reward based discounts in which you have to do few small tasks to avail additional discounts. You can view the list of tasks here.

Additionally, we also provide need based financial assistance. To request financial assistance, please click here.   

Yes, You can learn from our YouTube Channel free of cost. 

We also conduct a program with the name of Knowledge Hour where you can everything completely free. 

Additionally, you can follow us on Facebook & Instagram or join our Facebook Group. You can also join our WhatsApp Group to attend free sessions.

Reserve Your Seat Now

We have limited seats available and If you'll miss this batch then you'll have to wait for the next batch so hurry up and reserve your seat.